Anton Ivashchenko (AI)
Experienced Design Leader
So I’ve packed my years of experience for you
↓
My experience
I've got a pretty diverse background with 12 years in design, 5 years in pro photography, and 4 years in sales. This mix lets me view things from different angles and communicate across various fields. I'm really passionate about what I do and love helping people reach their goals through good design.
Design
Sales
Photography
Leadership
2003
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
2026
Freelance
3D animation
Elantum web studio
Designer UI/UX
AstraFit
Product Designer
WeAreBrain agency
UI/UX Designer
Freelance
Senior Product Designer
Skylum
Head of Design
Readdle
Product Designer
Mentorship for junior designers
Mobile Providers
Sales expert
Photographer freelancer
Latest projects
Skylum is a global software company focused on AI-driven photo editing software for content creators of all skill levels.
I stepped into the role of Head of Design at Skylum in late 2023. My primary focus was to establish a robust design culture, refine the product's UI/UX, and ensure its scalability for future growth.
I hit a bunch of milestones, starting from scratch. I set up a design team and brought in six awesome designers. I created fresh design processes and came up with a vision for our new brand identity for flagman product and the whole company. Plus, I launched three new apps, even with a few bumps along the way. Our new design strategy brought about a lot of changes for the company and ultimately boosted our profits.
Business impact:
- 20% YoY Company revenue growth
- 3 new products
- 2x better pre-sales
- Google partnership
Luminar
Share
Collage
Aperty
Self-funded and highly profitable B2B company with 100% year-over-year growth for five years in a row. Helping other companies to manage precurement on any scale.
I joined the company in the end of 2021 as the contract designer. The intial ask from managment was to build design process for the whole company, improve UI & UX of the product itself to make it scalable for the further development.
I developed a concept for rhe future of the product and a strategy on “harmless” redesign. In result product had new visual style, design system and ability to implement new UX.
Business impact:
- 10% growth in sales
- 12% more leads
original
concept
Readdle is a Ukrainian-founded software company creating productivity apps like PDF Expert, Spark, Scanner Pro, and Documents. Known for clean design and usability, its tools help millions worldwide work smarter.
At Readdle, I had the chance to work on Spark (iOS, Mac, Android, Windows), one of the company’s flagship products. During my time there, we doubled the user base, launched the Android version with a small but passionate team, and earned a 4.7★ rating on the Play Market. Seeing Spark grow into one of the most popular email clients across all platforms was a highlight of my work. Beyond Spark, I also contributed to other well-known Readdle products like Documents, PDF Expert, and Scanner Pro, supporting teams and helping shape experiences used by millions worldwide.
Spark
PDF Expert
Scanner Pro
Documents
My design fish process
I thought it would be helpful to outline my design process here. My personal approach varies based on several factors, but even in its simplest form, it consists of three levels of complexity. The processes I develop for my team follow a similar structure and incorporate collaborative steps that enhance our workflow.
Level 1
Level 2
Level 3
Let’s have more time together
↑ Back to top
Anton Ivashchenko (AI)
Experienced Design Leader
So I’ve packed my years of experience for you
↓
My experience
I've got a pretty diverse background with 12 years in design, 5 years in pro photography, and 4 years in sales. This mix lets me view things from different angles and communicate across various fields. I'm really passionate about what I do and love helping people reach their goals through good design.
Design
Sales
Photography
Leadership
2003
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
2026
Freelance
3D animation
Elantum web studio
Designer UI/UX
AstraFit
Product Designer
WeAreBrain agency
UI/UX Designer
Freelance
Senior Product Designer
Skylum
Head of Design
Readdle
Product Designer
Mentorship for junior designers
Mobile Providers
Sales expert
Photographer freelancer
Latest projects
Skylum is a global software company focused on AI-driven photo editing software for content creators of all skill levels.
I stepped into the role of Head of Design at Skylum in late 2023. My primary focus was to establish a robust design culture, refine the product's UI/UX, and ensure its scalability for future growth.
I hit a bunch of milestones, starting from scratch. I set up a design team and brought in six awesome designers. I created fresh design processes and came up with a vision for our new brand identity for flagman product and the whole company. Plus, I launched three new apps, even with a few bumps along the way. Our new design strategy brought about a lot of changes for the company and ultimately boosted our profits.
Business impact:
- 20% YoY Company revenue growth
- 3 new products
- 2x better pre-sales
- Google partnership
Luminar
Share
Collage
Aperty
Self-funded and highly profitable B2B company with 100% year-over-year growth for five years in a row. Helping other companies to manage precurement on any scale.
I joined the company in the end of 2021 as the contract designer. The intial ask from managment was to build design process for the whole company, improve UI & UX of the product itself to make it scalable for the further development.
I developed a concept for rhe future of the product and a strategy on “harmless” redesign. In result product had new visual style, design system and ability to implement new UX.
Business impact:
- 10% growth in sales
- 12% more leads
original
concept
Readdle is a Ukrainian-founded software company creating productivity apps like PDF Expert, Spark, Scanner Pro, and Documents. Known for clean design and usability, its tools help millions worldwide work smarter.
At Readdle, I had the chance to work on Spark (iOS, Mac, Android, Windows), one of the company’s flagship products. During my time there, we doubled the user base, launched the Android version with a small but passionate team, and earned a 4.7★ rating on the Play Market. Seeing Spark grow into one of the most popular email clients across all platforms was a highlight of my work. Beyond Spark, I also contributed to other well-known Readdle products like Documents, PDF Expert, and Scanner Pro, supporting teams and helping shape experiences used by millions worldwide.
Spark
PDF Expert
Scanner Pro
Documents
My design fish process
I thought it would be helpful to outline my design process here. My personal approach varies based on several factors, but even in its simplest form, it consists of three levels of complexity. The processes I develop for my team follow a similar structure and incorporate collaborative steps that enhance our workflow.
Level 1
Level 2
Level 3
Let’s have more time together
v.0.2.3
↑ Back to top
Anton Ivashchenko (AI)
Experienced Design Leader
So I’ve packed my years of experience for you
↓
My experience
I've got a pretty diverse background with 12 years in design, 5 years in pro photography, and 4 years in sales. This mix lets me view things from different angles and communicate across various fields. I'm really passionate about what I do and love helping people reach their goals through good design.
Design
Sales
Photography
Leadership
2003
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
2026
Freelance
3D animation
Elantum web studio
Designer UI/UX
AstraFit
Product Designer
WeAreBrain agency
UI/UX Designer
Freelance
Senior Product Designer
Skylum
Head of Design
Readdle
Product Designer
Mentorship for junior designers
Mobile Providers
Sales expert
Photographer freelancer
Latest projects
Skylum is a global software company focused on AI-driven photo editing software for content creators of all skill levels.
I stepped into the role of Head of Design at Skylum in late 2023. My primary focus was to establish a robust design culture, refine the product's UI/UX, and ensure its scalability for future growth.
I hit a bunch of milestones, starting from scratch. I set up a design team and brought in six awesome designers. I created fresh design processes and came up with a vision for our new brand identity for flagman product and the whole company. Plus, I launched three new apps, even with a few bumps along the way. Our new design strategy brought about a lot of changes for the company and ultimately boosted our profits.
Business impact:
- 20% YoY Company revenue growth
- 3 new products
- 2x better pre-sales
- Google partnership
Luminar
Share
Collage
Aperty
Self-funded and highly profitable B2B company with 100% year-over-year growth for five years in a row. Helping other companies to manage precurement on any scale.
I joined the company in the end of 2021 as the contract designer. The intial ask from managment was to build design process for the whole company, improve UI & UX of the product itself to make it scalable for the further development.
I developed a concept for rhe future of the product and a strategy on “harmless” redesign. In result product had new visual style, design system and ability to implement new UX.
Business impact:
- 7% growth in sales MoM
- 12% more leads MoM
Readdle is a Ukrainian-founded software company creating productivity apps like PDF Expert, Spark, Scanner Pro, and Documents. Known for clean design and usability, its tools help millions worldwide work smarter.
At Readdle, I had the chance to work on Spark (iOS, Mac, Android, Windows), one of the company’s flagship products. During my time there, we doubled the user base, launched the Android version with a small but passionate team, and earned a 4.7★ rating on the Play Market. Seeing Spark grow into one of the most popular email clients across all platforms was a highlight of my work. Beyond Spark, I also contributed to other well-known Readdle products like Documents, PDF Expert, and Scanner Pro, supporting teams and helping shape experiences used by millions worldwide.
Spark
PDF Expert
Scanner Pro
Documents
My design fish process
I thought it would be helpful to outline my design process here. My personal approach varies based on several factors, but even in its simplest form, it consists of three levels of complexity. The processes I develop for my team follow a similar structure and incorporate collaborative steps that enhance our workflow.
Level 1
Level 2
Level 3
Let’s have more time together
v.0.2.3
↑ Back to top
Anton Ivashchenko (AI)
Experienced Design Leader
So I’ve packed my years of experience for you
↓
My experience
I've got a pretty diverse background with 12 years in design, 5 years in pro photography, and 4 years in sales. This mix lets me view things from different angles and communicate across various fields. I'm really passionate about what I do and love helping people reach their goals through good design.
Design
Sales
Photography
Leadership
2003
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
2026
Freelance
3D animation
Elantum web studio
Designer UI/UX
AstraFit
Product Designer
WeAreBrain agency
UI/UX Designer
Freelance
Senior Product Designer
Skylum
Head of Design
Readdle
Product Designer
Mentorship for junior designers
Mobile Providers
Sales expert
Photographer freelancer
Latest projects
Skylum is a global software company focused on AI-driven photo editing software for content creators of all skill levels.
I stepped into the role of Head of Design at Skylum in late 2023. My primary focus was to establish a robust design culture, refine the product's UI/UX, and ensure its scalability for future growth.
I hit a bunch of milestones, starting from scratch. I set up a design team and brought in six awesome designers. I created fresh design processes and came up with a vision for our new brand identity for flagman product and the whole company. Plus, I launched three new apps, even with a few bumps along the way. Our new design strategy brought about a lot of changes for the company and ultimately boosted our profits.
Business impact:
- 20% YoY Company revenue growth
- 3 new products
- 2x better pre-sales
- Google partnership
Luminar
Share
Collage
Aperty
Self-funded and highly profitable B2B company with 100% year-over-year growth for five years in a row. Helping other companies to manage precurement on any scale.
I joined the company in the end of 2021 as the contract designer. The intial ask from managment was to build design process for the whole company, improve UI & UX of the product itself to make it scalable for the further development.
I developed a concept for rhe future of the product and a strategy on “harmless” redesign. In result product had new visual style, design system and ability to implement new UX.
Business impact:
- 10% growth in sales
- 12% more leads
original
concept
Readdle is a Ukrainian-founded software company creating productivity apps like PDF Expert, Spark, Scanner Pro, and Documents. Known for clean design and usability, its tools help millions worldwide work smarter.
At Readdle, I had the chance to work on Spark (iOS, Mac, Android, Windows), one of the company’s flagship products. During my time there, we doubled the user base, launched the Android version with a small but passionate team, and earned a 4.7★ rating on the Play Market. Seeing Spark grow into one of the most popular email clients across all platforms was a highlight of my work. Beyond Spark, I also contributed to other well-known Readdle products like Documents, PDF Expert, and Scanner Pro, supporting teams and helping shape experiences used by millions worldwide.
Spark
PDF Expert
Scanner Pro
Documents
My design fish process
I thought it would be helpful to outline my design process here. My personal approach varies based on several factors, but even in its simplest form, it consists of three levels of complexity. The processes I develop for my team follow a similar structure and incorporate collaborative steps that enhance our workflow.
Level 1
Level 2
Level 3
Let’s have more time together
v.0.2.3
↑ Back to top